Customer:

John Deere

Objectives

 
To increase Brand Identity for the John Deere Company and to encourage their dealerships to execute a 12 month marketing plan.

Strategy

To increase customer traffic into the stores on a monthly basis and to increase customer satisfaction and loyalty.

Tactics

• Customize the calendar photos and grid design to enhance the John Deere brand.

• Give each dealership five individual calendar pad locations per month for location specific events.

• Dealerships hand out calendars to customers as a token of appreciation. 

Results

• The first year participation was 12% of dealers in the Minneapolis Branch.

• Second year participation increased by 21% and included an additional company branch.